In the age of distraction, memes, and instagram sponsors, for real estate to remain digitally relevant they need to hold a point of view. They need to be credible, curating good rapport with potential and existing clients by sharing the right way to navigate real estate. I worked with Red Hawk Realty to assess their digital presence, discover new ways to share their transparent approach to the business of real estate, and promote their exclusive properties and elements of value. Using the existing identity components, I helped the Red Hawk team to develop their visual story further to drive the brand to come alive in a digital context.
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Increased targeted video views from #35 to #1,000+ on Facebook. Oversaw website optimization; increased analytic scores from 29% to 100% in SEO. Coached social media team members how to develop a cohesive marketing strategy, copyright, and deploy. This resulted in consistent social media oriented lead generation on both Instagram and Facebook.
What I Did
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